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Java Scripts
With an increasing number of users being assigned dynamic IP addresses and coming via proxy servers, it became difficult to identify unique visitors. Vendors resorted to using the IP address plus the user agent ID (user operating system and browser), but that was not quite optimal either. If a site set cookies, those were used, but not all IT departments readily did that.
For these and a few other reasons, JavaScript tags (a few lines of JavaScript code) came into existence as a new standard for collecting data from websites. It is a much simpler method of collecting data: a few lines of JavaScript are added to each page and are fired off when the page loads and send data to a data collection server
JavaScript (sometimes shortened to JS) is a lightweight, interpreted, object-oriented language with first-class functions, most known as the scripting language for Web pages, but used in many non-browser environments.
Advantages include Cross-browser support, validating data on the client, and being able to create more sophisticated user interfaces.
Black Pearl Logics implements interactive solutions for some of the world's largest companies. From corporate websites to social communities.
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